AI adoption in Europe and Italy since 2022, and what it means for your career
Lecture delivered 20th of October 2026
Lecture for the undergraduate degree in Artificial Intelligence Management
Duration: about 60 minutes 50 of lecture and 10 of discussion)
Short link: https://bit.ly/OPTI_class20ottobre2026
Slides: https://app.decktopus.com/nano/6094779/present?code=LktCyw
Future of work Italian version: https://bit.ly/DrAlbert_futurodellevoro
Jensen Huang interview: https://bit.ly/interview_huang
Learning objectives
By the end of the lecture you will be able to:
- explain why generative AI was adopted first by individuals and only later by organizations;
- read European and Italian AI adoption data critically, distinguishing between use and value created;
- place Italy’s position in a historical and European perspective;
- use a structured framework to assess the return on investment (ROI) of AI under conditions of high uncertainty;
- discuss the advantages and limits of the European AI Act;
- define a concrete plan to develop AI skills and demonstrate them to an employer.
Outline
Part | Topic | Time |
|---|---|---|
1 | Introduction: a technology you already have in your pocket | 5 min |
2 | Four facts about generative AI | 12 min |
3 | Europe since 2022: where does Italy stand? | 10 min |
4 | Italy: rapid growth, large gaps, little measurement | 10 min |
5 | Why Europe is lagging | 7 min |
6 | Your role in the AI economy | 6 min |
7 | Conclusion and a two-week action | 2 min |
Q&A | Questions and discussion | 10 min |
Minimal glossary
Before we begin, let us fix some terms we will use often.
- Generative AI: systems that produce new content (text, images, code, audio) from an instruction given by the user, called a prompt [2].
- LLM (Large Language Model): a large-scale language model, such as ChatGPT, Gemini, Claude or DeepSeek.
- Benchmark: a standardized test used to compare the performance of models.
- AI agent: a system that plans, uses external tools and carries out multi-step tasks with a degree of autonomy [8].
- Open-weight model: a model whose “weights” (the learned parameters) are published and can be downloaded, run locally and modified [14].
- API: an interface that lets other software use a paid model without owning it.
- SMEs: small and medium-sized enterprises, meaning those with 10–249 employees in Istat statistics [17].






