Understanding the Boston Matrix: Mastering a Tool for Product Portfolio Decisions and Long-Term Strategy with AI

Introduction

The Boston Consulting Group (BCG) Matrix or Growth-Share Matrix is a useful tool for evaluating a company's portfolio of business units or product lines. It classifies products/businesses based on their relative market share and market growth. This gives insights into areas that need more/less investment.

• "Stars" with high share in high growth markets represent major opportunities to further grow the business. These are priority areas for investment and expansion.
• "Question marks" have low share but are in high growth markets. These need evaluation of turnaround potential via increased investment or divestment.
• "Dogs" have low share in low growth markets and may need to be harvested for cash or divested. This redirects funds to more promising areas.
• "Cash cows" fund investment in other areas and should be protected.

Empowering Students and Teachers through AI: Mastering Porter's Generic Strategies

Introduction

Strategic management concepts like Porter's Generic Strategies provide a useful framework for high school students to analyze businesses and think critically about competition. By applying tools like natural language processing (AI or LLMs), students can conduct in-depth strategic analyses and effectively communicate their findings. Conversely, teachers can use them to develop effective learning activities. 

We divided this blog post into three sections: exploring a concept, classroom learning activity and individual learning activity, with respective unedited output and matching prompt. We have shown that with efficient prompts, and reference to the context, output barely needs editing. Of course, tailoring to the context, and students or groups specific needs in the final edit, remains a responsiblity for the teacher.

Created by Bing Image Creator 26 Nov 2023

Writing a Standout Cover Letter

Introduction

For over 15 years, AI tools have been used behind the scenes by HR departments to screen cover letters for certain keywords and phrases. Now, job applicants are leveraging these same tools to craft truly outstanding letters that get their applications noticed. Used correctly, AI can be your secret weapon for cover letter success. Since many teachers feel burned out, the time to start looking around for better paid work may be now.

Created by Bing Image Creator 11 November 2023