Understanding the Boston Matrix: Mastering a Tool for Product Portfolio Decisions and Long-Term Strategy with AI

Introduction

The Boston Consulting Group (BCG) Matrix or Growth-Share Matrix is a useful tool for evaluating a company's portfolio of business units or product lines. It classifies products/businesses based on their relative market share and market growth. This gives insights into areas that need more/less investment.

• "Stars" with high share in high growth markets represent major opportunities to further grow the business. These are priority areas for investment and expansion.
• "Question marks" have low share but are in high growth markets. These need evaluation of turnaround potential via increased investment or divestment.
• "Dogs" have low share in low growth markets and may need to be harvested for cash or divested. This redirects funds to more promising areas.
• "Cash cows" fund investment in other areas and should be protected.

Empowering Students and Teachers through AI: Mastering Porter's Generic Strategies

Introduction

Strategic management concepts like Porter's Generic Strategies provide a useful framework for high school students to analyze businesses and think critically about competition. By applying tools like natural language processing (AI or LLMs), students can conduct in-depth strategic analyses and effectively communicate their findings. Conversely, teachers can use them to develop effective learning activities. 

We divided this blog post into three sections: exploring a concept, classroom learning activity and individual learning activity, with respective unedited output and matching prompt. We have shown that with efficient prompts, and reference to the context, output barely needs editing. Of course, tailoring to the context, and students or groups specific needs in the final edit, remains a responsiblity for the teacher.

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Writing a Standout Cover Letter with AI

Introduction

For over 15 years, AI tools have been used behind the scenes by HR departments to screen cover letters for certain keywords and phrases. Now, job applicants are leveraging these same tools to craft truly outstanding letters that get their applications noticed. Used correctly, AI can be your secret weapon for cover letter success. Since many teachers feel burned out, the time to start looking around for better paid work may be now.

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5- Analyzing for Success: Creating a Strong Analysis Section

Introduction

Writing the analysis section is a key step in any research essay. In this post, we'll cover best practices for clearly presenting your findings and relating them back to your research question. Most of these tasks are outside the frontier of AI, since they  requiring subtle insights from combining multiple sources of information. In most cases, explaining logic of your approach is necessary. The use of LLM for this section is generally not recommended: you will need to use your own intelligence, since LLMs have none. Follow these tips and you'll impress readers with a well-structured analysis.

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Applying Your Methods

First, review the methodology you outlined earlier. Explain how each method was implemented to address your question. For surveys, discuss response rates and any weighting. If interviews, summarize participant demographics. Briefly reintroduce analytical tools from your literature review like frameworks, ensuring definitions for specialized terms are clear. Now you're ready to analyze your results cohesively. If you analyze data, do not limit yourself to using a spreadsheet, rather use statistical software just as free and open-source JASP.

4- Research Methods Revealed: Writing the Methodology Section of Your Essay

Introduction

Planning is key when it comes to writing effective research-based essays. In this blog post, we'll break down how to craft the pivotal methodology section by looking at what should be included and some best practices. Follow these tips to boost your grades. We recommend very little use of generative AI tools, and rather rely on your own intelligence and your teacher's expertise.

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Choosing Appropriate Methods

The first step is selecting methods that are suitable for addressing your research question. These methods are different depending on the disciplines and whether it is pure sciences and maths, social or economic or managerial, and finally humanities. Consider things like surveys, interviews, case studies, analysis of historical sources, or experiments - whatever tools you need. Most importantly, your methods must be justified. Explain why each choice is the most appropriate to investigate your topic. For example, if studying opinions, interviews may work better than numbers alone. Be sure to tie back to your question or hypothesis.

3- Crafting a Strong Introduction for Your Research Essay

Introduction

The introduction is a key part of any research-based essay, setting the stage for the analysis and arguments to come. Please remember you should not use "I" in formal academic writing, and the examiner is not interested in your personal experiences or familiarity with the subject.

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Some examiners will skim over the body of the text, start with the bibliography and conclusions/recommendations, and afterward read the introduction. In fact, they may only skim over the body of the text making sure the methodology is properly followed and is fully referenced and documented. 

Here are some tips on writing an effective introduction that hooks readers and sets up your research properly.

1- Using AI Writing Tools Ethically and Productively

Introduction: The Limitations of AI Writing Tools

ChatGPT and other AI writing assistants offer impressive capabilities but also have key limitations users should keep in mind:

• Hallucinations: ChatGPT can generate inaccurate or incoherent text since it is trained on a large dataset and may "hallucinate" text not based on real information.
• No web access: Without plugins, ChatGPT cannot access the most up-to-date information on the internet.
• Outdated information: All information from ChatGPT dates from before September 2020, so it may not be current or accurate.
• Incorrect sources: ChatGPT does not always provide correct sources, making it hard to verify accuracy.

The AI capabilities are remarkable, but the output cannot be assumed fully accurate or authoritative. Using AI thoughtfully and confirming key information is crucial. Tools like Perplexity.ai, for example, can help by reliably listing sources and generating useful follow-up prompts. It is worth experimenting with research-focused AI-powered tools, of which dozens of new ones are appearing every week.

Upholding Integrity with AI

In academia and professional fields, AI writing tools are now commonplace. Used appropriately, tools like ChatGPT help generate ideas, outline, and draft documents. However, users must uphold ethics and integrity. AI-generated content should not be passed off as original human writing. Proper attribution and citation of AI sources are still vital.

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